The Holy Grail of Fundraising
What if the most valuable supporters aren't those who give the most ?
At a large international aid organisation, I analysed years of bequest data. The result was surprising: the strongest predictor wasn't donation value, frequency, or tenure.
It was breadth of engagement - how many different ways supporters connected with the organisation.
Beyond RFM
Move past conventional analytics to engagement-driven strategies
First Principles
Insights from your data, not templated approaches
Sophisticated fundraising analytics with a personal touch and without the corporate price tag.
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